For my semester-long project in my design research class at Pratt Institute, I challenged myself to do branding for a company that offered men both over-the-counter and birth control contraceptives such as pills, the implant, and the patch.
I wanted the brand to create a more flexible option for men while also reinforcing two important facts: that men and women are both responsible for contraception, and that men could take a more active and satisfying role in their reproductive health.
Condoms come in drawer-box style packaging. I wanted to integrate an easy open-close style within the mechanics of the box.
Created an identity system for the over-the-counter portion of Think contraceptive. Condoms are divided into four distinct types: Think Adventure, Think Pleasure, Think Natural and Think Comfort.