Hemstrought's
Assigned a project to cultivate and rebuild history within our local community at PrattMWP in Utica, New York. I chose to do a rebrand of Utica's famous bakery, Hemstrought's.
Hemstrought's Bakery is famous for the half-moon cookie (Obama dubbed them as "unity cookies") invented by Harry B. Hemstrought in 1920.
IDENTITY
BRANDING
OLD LOGO
NEW LOGO
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