Hemstrought's 

Assigned a project to cultivate and rebuild history within our local community at PrattMWP in Utica, New York. I chose to do a rebrand of Utica's famous bakery, Hemstrought's.

Hemstrought's Bakery is famous for the half-moon cookie (Obama dubbed them as "unity cookies") invented by Harry B. Hemstrought in 1920.

IDENTITY

BRANDING

OLD LOGO

NEW LOGO