Hemstrought's 

Assigned a project to cultivate and rebuild history within our local community at PrattMWP in Utica, New York. I chose to do a rebrand of Utica's famous bakery, Hemstrought's.

 

Hemstrought's Bakery is famous for the half-moon cookie (Obama dubbed them as "unity cookies") invented by Harry B. Hemstrought in 1920.

IDENTITY

BRANDING

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OLD LOGO

NEW LOGO

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MENU BROCHURE

STICKERS

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MENU GUIDE