Pauline Esguerra is a graphic designer living & working in Brooklyn, New York.

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        →   FEELD

Defining a new brand world for Feeld, a dating app that inspires members to revel in the discovery of inner worlds, embrace joie de vivre and lead their lives with curiosity.




Creative Studio  Made Thought

Feeld Team  Andrew Peet, Nyomi Warren, Julia Quesnel Welch

Motion Design  Andrew Stubbs Johnson, Marty Tzonev

Custom Type by  Charlotte Rohde

Photography by  Molly Matalon

        →   ROCCO

Worked with Little Troop on identity, art direction, and motion design for Rocco—a super smart (and stylish) bev fridge.




Creative Direction Little Troop

Photography by Christina Stoever, Plainsight Studio

        →   GRAILED

Worked with the in-house brand creative team to create scalable branded content and social assets. Projects included brand refresh and multi-channel campaigns. Designed a dynamic morphing logo integrated into new flexible identity system.




Creative Director Joel Evey
Art Director Thanh Trinh
Project Manager Andy Luo
Designers Brooks Bowen + Pauline Esguerra

        →   SOFT.SPACE

Pratt Institute BFA Senior Thesis project. Designed and coded 4 internet art sites with themes surrounding slow technology.

🌱 softspace.world



Thesis Advisor Jessica Svendsen

        →   SAMPLE HOUSE

Identity design for NYC-based materials library.


Creative & Art Direction Maruchi House

Photography by Chelsie Craig

        →   FÜRHAUS

Concept web design for Berlin-based furniture studio.


In collaboration with Sam Argueta

        →   TYPE▪OLOGY

A risograph printed publication featuring a collection of display typefaces from independent type designers.


8-page, 2-color risograph. Hand-bound with love.

        →   MAGGIE BOGGS INTERIORS

Custom wordmark, monogram, & identity system for New Orleans-based interior designer.


Photography Courtesy of Maggie Boggs